Used in Lifeguard Essentials

Turmeric

Turmeric has been a pillar of Asian cuisine and culture for millennia. Much of the modern research on it has focused on a group of phytochemicals called curcuminoids, particularly curcumin. Curcumin in its natural state is not well absorbed from the gut. LifeGuard Essentials counteracts this by delivering a daily dose of curcumin in an easily absorbed package, combined with an extract of black pepper.

The amount of turmeric extract in each capsule is stated on the label.

Learn more

USED IN LIFEGUARD ESSENTIALS

Grapes and seed oil

Grapes are naturally rich in plant compounds, including polyphenols but more than half of them are in the pips, and most of the rest are in the skin and stems. Just eating grapes wastes most of their potential. LifeGuard Essentials delivers an extract of grape skin and seed which captures the grape’s most valuable constituents.

Grape seed and grape skin extracts provide naturally occurring polyphenols that help support antioxidant activity and healthy ageing routines.

Learn more

USED IN LIFEGUARD ESSENTIALS

Boswellia

Boswellia is the resin of a desert tree from North Africa and India, also known as Indian frankincense. It contains boswellic acids and has a long documented history of traditional use.

The amount of boswellia extract in each capsule is stated on the label.

Learn more
Olive oil extract is one of the mainstays of healthy modern eating

USED IN LIFEGUARD ESSENTIALS

Olives and Olive Oil

Olives have numerous constituents that support healthy inflammatory balance and general wellbeing and their oil is one of the mainstays of healthy modern eating.

Recent research shows even higher levels of the key phytochemicals like oleuropein come from olive leaf extract, making olive leaf extract a useful addition to healthy ageing and antioxidant-support formulas.

Learn More

USED IN LIFEGUARD ESSENTIALS

Skullcap root extract

Baikal skullcap is a Siberian shrub named after its distinctive helmet shaped flowers whose root has long been used in Chinese medicine.

The root contains a range of naturally occurring plant compounds, used in formulas that support calm, healthy ageing and antioxidant balance.

Learn more
Lifeguard Immune bottle, doctor-formulated immune support for adults 45+

Lifeguard Immune Ingredients

Below are the ingredients we use in Lifeguard Immune

Orange half on a plate next to a beaker labeled 'Ascorbic Acid' in a laboratory setting.

USED IN LIFEGUARD IMMUNE

Vitamin C

We use ascorbic acid, a water-soluble vitamin. Vitamin C contributes to normal immune function and helps protect cells from oxidative stress.

Why we use it

Ascorbic acid accumulates in immune cells such as neutrophils, supporting their normal role in immune defence. Vitamin C also helps protect cells from oxidative stress by neutralising free radicals and regenerating other antioxidants in the body, such as vitamin E and glutathione. Adequate vitamin C intake contributes to normal immune function.

used in lifeguard immune

Vitamin D3

We use Cholecalciferol (Vitamin D3) which is a bioactive form of vitamin D. It supports normal immune response and contributes to bone and muscle health.

Why we use it
Vitamin D3 regulates calcium and phosphate metabolism, supporting bone mineralisation and muscle function. It also modulates immune cells, supporting normal immune system function. Adequate Vitamin D3 intake supports bone health, muscle function and normal immune system function.

Copper Gluconate, a blue powder form

used in lifeguard immune

Copper (as Copper Gluconate)

We use copper from a trace mineral provided as copper gluconate which supports immune function and normal energy metabolism

Why we use it

Copper is an essential trace mineral that plays a critical role in enzymatic reactions involved in energy production, antioxidant defence, and immune cell function. Adequate copper intake supports the activity of enzymes like cytochrome c oxidase (for energy metabolism) and superoxide dismutase (for antioxidant protection), which help maintain normal immune responses and cellular energy balance.

Person in a lab setting pouring liquid into a beaker with various lab equipment in the background.

used in lifeguard immune

Selenium

We use Highly absorbable organic selenium which contributes to normal immune function and protects cells from oxidative damage

Why we use it

Selenium is an essential trace mineral that functions as a key component of seleno proteins and antioxidant enzymes, such as glutathione peroxidases and thioredoxin reductases. These enzymes protect cells from oxidative stress and support normal immune responses. Bioavailable forms such as selenomethionine help support antioxidant defence and normal immune function.

Laboratory setting with a glass container labeled 'Zinc Citrate' and a hand holding a spoon.

used in lifeguard Immune

Zinc

We use zinc citrate, an essential trace mineral in citrate form for good absorption which Supports normal immune function and helps maintain skin and mucosal barrier integrity

Why we use it

Zinc is a crucial trace mineral involved in over 300 enzymatic reactions, including those that regulate immune cell development and function. Adequate zinc intake supports both innate and adaptive immunity, helps maintain the integrity of skin and mucosal barriers, and protects against oxidative stress. Citrate forms of zinc are well-absorbed and effective in maintaining physiological zinc levels.

used in lifeguard Immune

Elderberry Fruit Extract

We use a standardised elderberry extract rich in anthocyanins, traditionally used in immune-support formulas.

Why we use it

Elderberry extracts are rich in anthocyanins and other flavonoids. Elderberry is commonly used in seasonal immune-support formulas. The amount of extract in each capsule is stated on the label.

used in lifeguard immune

Green Chiretta

We use Andrographis paniculata (Green Chiretta) whole plant extract, a bitter herb traditionally used in immune-support formulas.

Why we use it

Andrographis paniculata contains bioactive diterpenoids, including andrographolide, and has a long history of traditional use in immune-support formulas. The amount of extract in each capsule is stated on the label.

Beaker labeled 'QUERCtin' in a laboratory setting with a person in the background.

used in Lifeguard Immune

Quercetin

Quercetin is a flavonoid antioxidant naturally found in plants, used in formulas that support healthy inflammatory balance, immune health and healthy ageing routines.

Why we use it

Quercetin is a plant-derived flavonoid used to support antioxidant activity, healthy inflammatory balance and normal immune function. The amount of quercetin in each capsule is stated on the label.

Lifeguard Sleep supplement bottle on a green background

Lifeguard Sleep Ingredients

Below are the ingredients we use in Lifeguard Sleep

NZ-made sleep-support capsules for real-world routines

Designed for adults 40+ who want support for calm, restful evening routines

Take two capsules 30–60 minutes before bed; simple, consistent routine

used in lifeguard sleep

Tart Cherry Extract

We use tart cherry extract because it provides naturally occurring phytonutrients, and it is widely used as part of an evening routine.

Why we use it

Tart cherries are rich in phytonutrients, including anthocyanins. Tart cherry is commonly used in sleep-support formulas as part of a healthy evening routine. The amount of extract in each capsule is stated on the label.

used in lifeguard sleep

Lemon Balm Leaf Extract

We use a concentrated lemon balm leaf extract, a herb traditionally used to support calm and relaxation.

Why we use it

Lemon balm contains bioactive compounds such as rosmarinic acid and flavonoids, and is traditionally used to support calm, relaxation and restful evening routines. The amount of extract in each capsule is stated on the label.

used in lifeguard sleep

Saffron

We use Crocus sativus stigma extract, a standardised saffron extract used in wellbeing formulas.

Why we use it

Saffron contains naturally occurring plant compounds such as crocin and safranal. It is commonly used in formulas intended to support a calm evening routine. The amount of extract in each capsule is stated on the label.

used in lifeguard sleep

Magnesium

We use marine magnesium hydroxide, a naturally sourced form of magnesium obtained from purified seawater.

Why we use it

Magnesium contributes to normal nervous system function and normal muscle function. Marine-derived magnesium hydroxide provides a bioavailable source of elemental magnesium that can be taken daily as part of a broader evening routine.

Lifeguard ingredients: what is in our formulations, and why

Lifeguard ingredients: what is in our formulations, and why

Formulated by a registered New Zealand doctor

Every Lifeguard formulation is made in New Zealand and built around a simple principle: name the ingredient, state the dose, and be straight about what the evidence does and does not show. This page explains what goes into our products and how to read a supplement label properly, whether or not the label is ours.

How our formulations are put together

Three rules govern what goes into a Lifeguard product.

Named doses, not proprietary blends. A "proprietary blend" tells you which ingredients are present but not how much of each. That is a marketing convenience, not a specification. Our labels state quantities so you can compare them against the research and against other products.

Standardised botanical extracts. Plant material varies enormously between harvests. A standardised extract is measured against a marker compound so each capsule delivers a consistent amount. Where an extract is standardised, the label says so.

Doses that reflect the research. A fashionable ingredient at a token amount is decoration. If an ingredient is in the formula, it is there at a quantity that reflects how it has actually been studied.

The botanicals in Lifeguard Essentials

Lifeguard Essentials is our daily botanical formula. It is not a multivitamin and contains no added vitamins or minerals. It is built from five plant extracts.

Turmeric

Curcuma longa. A rhizome in the ginger family, used in South Asian cooking and traditional medicine for centuries. Its best-studied compounds are the curcuminoids. Curcumin is poorly absorbed on its own, which is why extract quality and formulation matter more here than with most botanicals.

Boswellia

Boswellia serrata. The resin of a tree native to India, also known as Indian frankincense. It contains boswellic acids and has a long documented history of traditional use. See the science of boswellia.

Olive leaf

Extracted from the leaf of Olea europaea rather than the fruit. Its characteristic compound is oleuropein, a polyphenol also found in olive oil. Extracts are usually standardised to oleuropein content.

Grape seed

An extract of Vitis vinifera seeds, rich in a group of polyphenols called proanthocyanidins — the same broad family of plant compounds found in dark berries and tea.

Baical skullcap

Scutellaria baicalensis. The dried root of an Asian plant in the mint family, used in traditional Chinese medicine as huang qin. Each capsule delivers 30 mg of extract, equivalent to 1.5 grams of dried root. It is a different plant from American skullcap, which shares the common name and little else. See the science of skullcap.

Our other formulations

Full ingredient lists and quantities for every product are stated on the pack and on each product page:

Melatonin is a prescription medicine in New Zealand and is not present in any Lifeguard product.

How to read any supplement label

This applies to every brand on the shelf, not only ours.

  1. The botanical name. The two-word Latin one. Common names are shared between unrelated plants.
  2. The plant part. Root, leaf, seed, resin and fruit are not interchangeable.
  3. A standardisation figure. A named marker compound and a percentage. Without it, a milligram figure tells you the weight of the powder and nothing about its composition.
  4. The extract ratio, read alongside the standardisation — a high ratio with no marker specification is a number without a unit.
  5. Where it was made, and whether the manufacturer will tell you about their testing.
  6. The full ingredient list, including capsule shell, fillers and excipients.

If the first three are missing, you are being asked to take the amount on trust.

What we will not claim

Dietary supplements in New Zealand are regulated as foods, not medicines. No supplement may lawfully be claimed to treat, prevent or cure any illness, and we do not make those claims for ours. Where the evidence for an ingredient is preliminary or limited to laboratory work, we say so on the relevant ingredient page rather than implying more than is known.

A brand that tells you what the evidence does not show is more useful than one that claims certainty.

Before you start something new

Botanical extracts are not inert, and natural does not mean free of interactions. If you take prescription medicine, have liver or kidney problems, are pregnant or breastfeeding, or are due to have surgery, speak to your GP or pharmacist before starting any new supplement.

For the wider picture of what to take and why after 45, see our healthy ageing supplements guide.


This page is general information, not medical advice. Dietary supplements are not medicines and cannot treat, prevent or cure any condition. For advice about your own health, see your GP.